Man the fitness train is just chugging along for the Nintendo Wii and video games as a whole maybe, who knows at this point that sucker is just rumbling on by and I haven’t even purchased my ticket for Wii Fit yet. There’s already a few games announced that’ll use the Balance Board to let you ski or skateboard or play minigames but Majesco states “choo choo” as they attempt to ride the train of healthy video gaming with “Jillian Michaels’ Fitness Ultimatium 2009″ coming this holidays. It’s going to feature the Balance Board and none other than Jillian Michaels from The Biggest Loser. No, Jillian Michaels isn’t that over the top Marine drill instructor that yells at fatso’s for not dropping a pound, he’s on the Celebrity Fit Club show. This is Jillian Michaels and the press release for her upcoming fitness title on the Wii is below it:
SAN DIEGO — Game publisher Majesco Entertainment has announced a partnership with celebrity fitness trainer Jillian Michaels for an exercise-themed video game for the Nintendo Wii.
“Jillian Michaels’ Fitness Ultimatum 2009,” slated for a holiday release, leverages the motion-based Wii system and Balance Board accessory to create a title that combines solid game play with a fitness regimen, advice and exercise techniques provided by Michaels, the strength trainer and life coach on NBC’s “The Biggest Loser.”
“I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic in this country,” Michaels said.
Thanks to the popularity of the Nintendo Wii and its emphasis on physically active game play — and last month’s successful release of the “Wii Fit” game and Balance Board accessory — exer-gaming is quickly emerging as a hot category.
Interactive Game Group brokered the deal for “Fitness Ultimatum 2009.”
Majesco CEO Jesse Sutton said the title is aimed squarely at the growing casual gaming audience, especially women. He said exer-gaming should create a growing opportunity for fitness celebrities, especially those who already have make their mark on television and DVD.
“Exercise and entertainment have gone hand in hand over the past 20 years,” he stated. “So we think bringing that to games is the next big step.”
[Source : Wii Living]
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